Welcome to our Bindery Success Blog!
One of my favorite and most successful marketing ideas came to me from a chiropractor. In fact, nearly all of the successful marketing strategies here at Technifold USA were inspired by ideas from outside the printing industry. Don’t get mad; I’m not bashing the printing industry. After all, I am IN the industry. I rely on it and I intend to be around it for a long time. The point is that as with...Read more
There is always some shiny new marketing idea, media or strategy being presented as the next big thing. I admit I’m easily distracted by cool, new techno-wizardry or the latest marketing fad and at times am overwhelmed by sheer choice. But experience has taught me there is truly nothing new under the sun. When faced with countless choices of apps, software, tools, fads and experts, there is an...Read more
Do you truly believe in the power of the printed word? If I were to judge by the number of printed newsletters I get from commercial printers or quick copy shops, I’d be forced to say “No.” (That number by the way, is zero printed newsletters from the more than 18,000 printing businesses with which we’ve had contact for over ten years.) Ironically, I get numerous printed newsletters from online...Read more
There are some surprising reasons a commercial printing business (or any small business) might lose a client. If you’ve been around the printing industry for any time, you know all about the common yet fatal customer service problems such as missed deadlines, printing errors, or finishing mistakes. However, recent research from Pitney Bowes details some reasons that might sneak up on you. Aside...Read more
The type of folding machine we’re talking about is seen in thousands of small quick printing shops and digital printing departments around the world. It has two fold plates along with either a friction or air feeder. Some of the more popular ones include Baum 714, Morgana UFO, MB CAS, Challenge Medalist, Martin Yale and many more. They handle the most common types of folds such as letter fold,...Read more
One of the beneficial things about an abundance of print finishing technology is that we get more flexibility in how, when, and where to finish any given job. Yet that same flexibility makes production planning more complex. Read more
There is something about bindery equipment that is endlessly fascinating to anyone with an “erector set” brain. The mix of mechanical and electronic cleverness always leaves me asking, “OK, what else can we do with this piece of print finishing equipment?” Read more